Flipboard Unveils Exclusive Partnership With Eight Publishers

Flipboard, the app that allows you to read content shared on Twitter and Facebook in a magazine-like interface for iPad, announced a few minutes ago an exclusive partnership with eight publishers to bring “the beauty of print and the power of the web” together in an dedicated Flipboard section, right into the iPad app.

What this means is fairly simple: these publishers, which include the names of All Things Digital, Uncrate and SFGate, will offer a web interface specifically formatted for Flipboard. Flipboard will still grab an excerpt of articles coming from these sources, but the web view will be different and exclusive. Flipboard will no longer open the standard website when tapping on the “Read More” button, it’ll open the new “beautiful” interface these publishers have created for the iPad app.

The result is quite pleasant and surely better than a desktop web view squeezed into the iPad.

Mike McCue, Flipboard CEO writes:

Go ahead and add these publishers to your table of contents. Try flipping through some of the articles they are sharing. Check out the elegant typography, clean layouts and terrific imagery.

Please keep in mind though that this is still a test so you will likely see formatting bugs here and there which will get better over time.

The feature, called “Flipboard Pages”, is already live in the app. All you have to do is add a new section and pick one of the associated publishers (which are featured in “This week’s picks”) to check out the new interface. Some of these publishers, like Uncrate, really did a terrific work in delivering an elegant, minimal and polished Flipboard-exclusive interface.

We look forward to seeing what the Flipboard team has in store for the future.

Support MacStories and Unlock Extras

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Join Now